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This is not to say that you should not use other forms of advertising at all   You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.

2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.

A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.

A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.

4. 24 7 365
No more turning customers away when its time to close shop, putting up a note saying  closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours   tell them to visit your website for information they are looking for.

5. Offer Convenience
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won’t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.

The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world .
Your website is a self-service medium   for example, instead of having to wait in a long cue to pay your TV License, you can now do it electronically through the TV License website.

 Get your site Click here now !

6. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.

Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain  your customers. This will also help them remember you better.

7. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.

8. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride.
The Internet also allows for Viral Marketing   where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!

9. Promote your  Brick  n  Mortar  Presence
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a  dummy map  on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your  Brick  n  Mortar  premises.

You might advertise a promotion on your website encouraging the visitor to visit your  Brick  n  Mortar  premises (e.g..  At a branch near you! ).
Also, if you recently moved to a new location, you will have to wait for the next ‘phone directory to come out before people figure out where you currently are. Because a website is flexible   you can change the content as you like   you can change you contact details instantly and lower the risk of losing customers when moving to a new location.

10. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

11. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.

12. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.

 Get your site Click here now !

This website is for a mististry team in the town of Ramsey Cambridgeshire. (hence the name Revive Ramsey)
to find out more please click on the image.

How Do I Update My Website ?

I often get asked by my friends in business,  “How do I update my website?”
My reply is, “You can update your website yourself if you have the software to update it?”

What’s required is a package like Dreamweaver that allows you to build and change your webite before uploading it to your site via FTP (file transfer protocal).

Software like Dreamweaver lets you use an interface a bit like MS Word to change your text and or pictures and move stuff around.

You can learn to do this yourself if you have the time. If not then time to contact your web designer/developer CLICK HERE TO CONTACT ME

[contact-form] How Do I UpdateMy Website ?

How Much Does It Cost To Update My Website ?

• Minimum cost is £50 for altering text or upto 3 images.
• Updating more then 3 images £10 per image.
• If making whole page changes with text and upto 3 images minimum of £60 per page.
• Adding paypal or other shopping cart to your site prices start at £100.
• Upadating SEO (search engine opitmisation) minimum charge of £50.
• Adding/updating contact forms £20 per form.

What Do I Do Now To Update My Website ?

Simply CLICK HERE to contact me with your details and I’ll be in touch for your free consultation on updating your website.  Quote Ref: ‘MM2012′ to get £10 off your upate.

[contact-form] How Do I UpdateMy Website ?

Well to answer that out of all the pages of info I have read. The simplist explanation is the video below
by Robert Mullins, Co-Founder of Raspsberry Pi.

So what do you get inside your Raspberry Pi ?

• Broadcom BCM2835 700MHz ARM1176JZFS processor with FPU and Videocore 4 GPU
• GPU provides Open GL ES 2.0, hardware-accelerated OpenVG, and 1080p3D
• H.264 high-profile decode GPU is capable of 1Gpixel/s, 1.5Gtexel/s or 24GFLOPs with texture filtering and DMA infrastructure
• 256MB RAM
• Boots from SD card, running Raspberry Pi Fedora Linux Remix
• 10/100-BaseT Ethernet port
• HDMI port
• USB 2.0 port
• RCA video port
• SD card slot
• Powered from microUSB port
• 3.5mm audio out jack
• Header footprint for camera connection
• Size: 85.6 x 53.98 x 17mm

Raspberry Pi graphic

How much does the Raspberry Pi cost ?

There are differnet bundels you can buy but the main cost for the rasberry pi  is  £22 OR $35
You can buy it here UK firms Premier Farnell and RS Components.

Who designed the Rasberry Pi logo?

Raspberry Pi Logo

The Raspberry Pi logo was designed by Paul Beech and is the official logo of the Raspberry Pi brand.

News for raspberry pi

BBC News – The Raspberry Pi computer goes on general sale

Raspberry Pi too tasty as huge demand crashes sites – Yahoo!

Five Things You Can Do With the New Raspberry Pi

I found this on ‘Host Gator’ and reposted as I thought it was well worth reading.

If you are at all serious about succeeding online we highly recommend reading this guide.

Based on Google’s Webmaster Guidelines, these ten fundamentals of Search Engine Optimization really do work.
And… they are easily within reach of most website owners with little or no technical skill.

Let’s get started!

1. XML Sitemap Submission

Technical Skill Requirement: None

Difficulty: Easy

Submitting an XML Sitemap, also know as a Google Sitemap, is the best way of being sure search engines have information about your entire website.

XML Sitemaps have replaced the older technique of “submitting to search engines” by filling out a form on each search engine’s submission page. They are are the best, fastest and only guaranteed method of informing search engines about every page of your site.

Your “Get In Google” tool automates Sitemap creation and submission to each search engine. Updating and resubmitting your sitemap on a weekly basis will increase its effectiveness even more.

2. Building Links

Technical Skill Requirement: None

Difficulty: Ranges from Easy to Difficult

One of the most important elements (of the more than 200) that Google considers when ranking your site is the number and quality of links pointing to it. The general idea is that the more sites indicating that your content is valuable by linking to it, the better. As long as these links come from sites deemed to be of quality or authority (high search rank), the better your own search rank will be.

Never buy links. Period! You can be penalized for buying links, participating in paid “link building” programs, or having links from sites that Google has blocked, such as sites involved in link selling or any other activity in violation of Google’s guidelines.

A common legitimate link building activity is directory submission. Submission can range from just your name and homepage URL to an extensive business profile. Always make sure any content you post to directories is unique, readable and human friendly. Never submit strings of comma-separated keywords or duplicate content that will be seen as spam.

It is always best to list your site only in the most important, authoritative and reputable directories. Avoid the “list your site in thousands of directories” offers. Most are a waste of time. Not all directories are equal, and many to the hundreds or even thousands of directories that some online services offer to post your site to are completely useless, or could even be on Google’s black list.

There are many other ways to quickly develop high quality links that work, including: professionally syndicated press releases, syndicated business listing services, submitting articles to or commenting on blogs and forums, starting your own blog, getting local government (.gov), educational (.edu), or business association links by working with those organizations, submitting product reviews and answers on sites like Yahoo! Answers and writing submissions in related forums and user groups.

Another important link building activities is participating in Social Networking activates such as Facebook, LinkedIn and Twitter.

However, by far the best way to get quality links to your site is by writing good content. If it’s original, informative and interesting people will want to link to. If you haven’t got the skill or time necessary to write great keyword focused content and work to get it posted on important sites, check out our Top Listing Program. It’s an effective, low-cost alternative to trying to do it all yourself.

3. Learn a Little Simple Basic HTML

Technical Skill Requirement: Low

Difficulty: Low

HTML is a language used by web browsers to dynamically format web pages. Many important SEO techniques require only very simple edits to your site’s HTML code. Knowing what to change and how to adjust your HTML code has a huge effect on your SEO and search listings. Don’t worry; learning the basics of simple HTML is not difficult. (However, if you are using a web designer or outside web developer to implement these simple changes to your site, keep in mind that they are just that: simple. They should not take too long to complete once you know how to tell them exactly what to do.)

W3School’s free tutorials are all you need: ( http://www.w3schools.com/html/default.asp )

4. Choose the Right Keywords or Key-Phrases to Target

Technical Skill Requirement: None

Difficulty: Easy

Choose two or three highly targeted keywords or key phrases for each page of your site, including your Home Page. (In the next step you will learn how to produce the content of your site based on them)

Choose very carefully because keywords you think might be perfect may not be what people actually search for. For example, never use general keywords such as “travel” or “vacation.” Very large, well-known sites usually rank the highest for general words such as these, and are extremely difficult, if not impossible, to out-rank in search listings for these words. You will enjoy much better results by targeting less competitive, more specific and narrowly targeted keywords or phrases.

The Best Keyword Research Tools Are Free!
Google’s two free keyword tools listed below are a great way to discover keywords that may be worth targeting in your content.

Google’s Adwords-Based Keyword Research Tool.

Google’s “Insights” Traffic-Based Keyword Research Tool.

5. Create Fresh and Unique Content Using Your Keywords

Technical Skill Requirement: None

Difficulty: Low to Moderate

Publishing keyword-rich original content is absolutely crucial to ranking highly. All you need to do is transform your list of carefully selected keywords into pages of unique web content. Write pages of at least 200 words of unique text, incorporating one, two, or at the most three of your chosen keywords into the copy of each page. Your home page may have less content, but should target your most important two or three keywords.

What does unique text mean? It means that you produce original content. It means you haven’t simply copied verbatim from other websites or blogs. If you don’t have enough of your own ideas about content look at what other have written, then re-write it making it better. You can make it shorter and more concise, or longer and more detailed. Just don’t copy it.

Search engines must find and “read” keyword rich copy on your pages so they can properly classify or “index” your site. The frequency (or density) of keyword usage is also important. For best results repeat each keyword or phrase, or variations of the phrase, 2 to 4 times within your copy (depending on its length). Be sure to put it at least once in a headline using the <H1> or <H2> HTML code. More is not better. A higher keyword density than this can often cause search engines to penalizing your site. Never use “invisible text” or text on your Web pages that is the same color as the background. It will also result in search engine penalties.

Placing keywords on your website:

Your website content should be written first for real people, and second for search engine crawlers. For your website to be successful you need to keep both in mind. Keywords are important for both audiences. They help real people skim your page, and help the search engines figure out what your page is about.

Writing marketing copy for your website doesn’t need to be difficult and it surely doesn’t need to be lengthy. In fact, keep three simple things in mind, along with your keywords, and it’ll practically write itself: Benefits, Benefits, Benefits!

Don’t just tell the customer you have a great widget at a great price. Tell them what that widget will do to make their lives better, easier, safer, more important. If it saves them time, improves results, etc. – tell them that, and briefly tell them how. Show then the Benefits, not the “features.”

Always tell the truth. You can say anything ,but if its intentionally misleading, your profits and your business are going to be short-lived. Make your website copy sizzle, and make it sell, but always make it honest.

Make it personal: all about You and Your. It might not seem like much, but if you can drop ?your? into your copy, it?s sure to draw the customer in, whether they realize it or not.

Before you put up new content on your site, read it and then read it again out loud. If you can, have someone else look it over. There?s nothing worse publishing great copy that?s tarnished by typos.

Nine good places to use your keywords:

1. In your page title. This is what appears at the top of the browser window when someone visits your website. (See step 8 below)

2. In your page description. Visitors don’t see this, but the search engines do. This is the two lines of text that appear below the main title in search engine results. (See step 9 below)

3. In your page URL. Use keywords, not strings of alphanumeric characters, in the URLs of each page of your site. Search engines will index them much better and display them higher in search results. Creating page URLs with keywords helps those pages rank higher. Simply insert the linked-to page’s targeted keyword phrase into the hyperlink whenever possible. Here is a good example from Allrecipes.com: Allrecipes.com/Recipe/Fettuccini-with-Salsa-Cruda-and-Feta/Detail.aspx

4. In the headings and subheadings. Make it easy for your readers to very quickly see what your page is about by using lots of headings and subheadings.

5. In the first sentence and your first paragraph. Make sure your important keywords appear first — the earlier, the better.

6. In the last paragraph. Also use your keywords at the end of your content.

7. Elsewhere in the page copy. When keywords fall naturally throughout your article, consider bolding them. But don’t go overboard with it or it will become a distraction. However, if it makes the article easier to skim, bold your keywords.

8. In your text links. Instead of linking to words like “click here,” use your keywords in your link anchor text.

9. In the ALT tags on images. The search engines can’t understand images. With every image, include a bit of text called the ALT tag and use your keywords in that text. (See step 10 below)

6. Title Tag Optimization

Technical Skill Requirement: Low

Difficulty: Easy to Moderate

This is what the title tag on Dell.com looks like: <META NAME=”TITLE” CONTENT=”Dell – Official Website – Learn about Dell’s laptops, desktops, monitors, printers plus computer electronics & accessories. “>

HTML title tags are critical because search engines use them when deciding what a web page is about. Using descriptive words and phrases in your Title tags helps both people and search engines better understand the focus of the page. Include your most important keywords in this tag. Space is limited (use a maximum of 69 total characters) so don’t include your company name unless you really think it needs to be there (as in our example from Dell). Do not use the Title tag to display irrelevant information such as “Home Page.” Think of it more as a “Title Keyword Tag” and include words that users would likely search for to find the product or service or other information on that page.

Lengths of Page Title (taken from your Title Tag) Displayed in Search Engines (including spaces):
Google displays up to 69 characters, Yahoo displays up to 72 characters, Bing displays up to 69 characters

The Title tag is the most important tag to optimize on your webpage because:

• Search engines place a lot of importance on the words used in the title tag when determining your page ranking and keyword indexing.
• They are used as the title for your search engine results listings, giving a critical “first impression” to search engine users.
• They are used as the bookmark heading when someone bookmarks a page in your site.

Good Title Tags Made Simple

Here’s a simple method for writing title tags that will boost your rankings:

• Start the title with the top keyword or phrase for which you are trying to get high rankings. Be sure that the keyword is well used on your webpage so the Title Tag is clearly relevant to the page as a whole.
• Insert a hyphen or double-colon to separate the initial keyword from what comes next to help make the title more readable.
• Then describe the webpage in five words or less while using all or part of your target keyword or phrase again.

7. Description Tag Optimization

Technical Skill Requirement: Low

Difficulty: Easy to Moderate

The Meta Description Tag is the next most important tag, since search engines frequently use it as the description for your page’s listing. The content in your description tags often appears as the “snippets” of text underneath the blue Title tag headline in search results pages. A well written description tag increases the chance that your search listing will be clicked on.

Here is an example: a keyword search for “big mac” produces the following result as the third organic listings:

By visiting the McDonalds.com home page and viewing the page source, you can see that the snippet above simply reuses the first 149 characters of the page’s meta description:

<meta name=”description” content=”McDonald’s in the USA: Food and nutrition info, franchise opportunities, job and career info, restaurant locations, promotional information, history, innovation and more.” />

Here is what you should do to optimize your description tags:

• Create a unique meta description tag for each page that uses its keywords.
• Create “meaty” description tags that accurately describe the page and product to search users and respect the character limits noted below.
• Include words that users would most likely search for to find the product, service or information on that page.

Meta Description Lengths Displayed in Search Engines (including spaces) Google displays up to 156 characters Yahoo displays up to 161 characters Bing displays up to 185 characters

Good Description Tags Made Simple Begin the description tag with the same keyword phrase you used in the title tag, followed by a dash or double colon. Then use it to start a sentence describing your webpage in 10 to 15 words.

Here are a few guidelines to follow when writing description tags:

• The entire tag should be no longer than 22 words (156 characters).
• It should briefly describe the webpage and entice users to click on your listing.
• The keyword should be used no more than two times in total.

Here’s a simple layout for writing description tags that will boost your rankings:

[Your Keyword or Key Phrase] – [A Brief Description of Page]

If you only have a little time to optimize your site for better search engine rankings, at least write good Title and Description tags. They are a fundamental requirement for improved search ranking.

Note: The Keyword meta tag is not given ANY consideration at all by Google or the other major search engines and should not be used.

8. Take Advantage of Other Simple HTML Opportunities

Technical Skill Requirement: Low

Difficulty: Easy

Don’t overlook other HTML code elements to extract a little more love from the search engines. You can boost your rankings and nudge visitors along your “buy path” by providing more information in your HTML code. Here are some of the ways you can easily boost your search engine rankings:

Use text headings (using heading tags <H1><H2><H3>) Text placed within a heading tag is used to briefly describe the topic of the section of a page it introduces. The use of text “heading” tags is important to the user as visual clues, but they are also used to indicate the importance of the words or phrases to the search engines. It allows search engines to make better sense of the words and phrases on the page in a way that changes in font size doesn’t. Some sites don’t use them because they don’t like the way they look, but heading tags can easily be made to look any way you like by including them in your style sheets.

Use Inter-site “anchor text” links Creating keyword-rich internal text links within your site will also help. Use this tactic in moderation as too many links between your pages can actually harm you. Testing has shown good results by creating links between the first 10 pages that you will find listed in.

Google’s results when you search for site:www.mydomain.com (simple add “site:” to your home page URL, all as one word, and search for that “combined” word in Google)

Use Image Alt Tags Alt tags (Alternative Text Tags) were developed so that if an image is unavailable, you can still see an alternative text description of it.

However, alt tags are also an additional type of content, in which you can display information to visitors and search engines by using the alt and title attributes, like this: <img src=”smilingbaby.gif” alt=”Smiling Baby” title=”Smiling Baby”/>. Note that search engines will index the both the alt and title content, but usually prefer the title content if available.

9. Eliminate Broken Links and Error pages

Technical Skill Requirement: Low

Difficulty: Easy

Broken links that produce “Page Not Found” error messages are harmful to your site. They reduce search engine crawling efficiency and accuracy, meaning that some of your content may not be listed (or indexed) in search engine databases. They also “dilute” your site’s overall search engine rank. Plus, they are one of the easiest ways to lose potential customers. Broken links and error messages create a highly negative and unprofessional impression to visitors, frequently causing them to leave and not return.

We strongly recommend regularly checking your entire site for error pages. Your SEO Tools account includes a broken links report and tool that helps find both the error page URL and all the links to it within your site. Use the tool to remove all internal links to error pages, and then use the solutions below for any possible external links to them.

Create a Custom 404 Error Page A good 404 error page advises visitors that they’ve hit an invalid URL, and then provides other links to direct help them to their intended destination.

Use 301 Redirects If you move or rename pages, use 301 redirects to automatically transfer them from the old page location to its new permanent home. This redirect is anonymous to your site visitor.

If you can’t implement custom 404 pages or 301 redirects, contact your web developer for assistance.

10. Develop (or Exercise) Patience

Technical Skill Requirement: None

Difficulty: Moderate

Don’t expect quick results. Using these simple techniques will indeed deliver more traffic from Google and other search engines, but it takes a little time. There’s no getting around that fact. Once you start following the steps above, your site’s ranking will slowly but surely rise. While you should start seeing results within weeks, big improvements usually requires a little more time and effort. However, these efforts ALWAYS pay off

Take the time to keep implementing the Google Guidelines. Google rewards sites meeting their guidelines with higher placement in search results, and more search traffic.

This Logo is for my Brothers blog about… you guessed it Ultra Marathon running stumbling towards consistency

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